The series focuses on the Muslim community in the fictional prairie town of Mercy, Saskatchewan (population 14,000). The primary institutions of the community are the local mosque, presided over by imam Amaar Rashid and located in the rented parish hall of the town's Anglican church, and Fatima's Café, a downtown diner run by Fatima Dinssa. The community patriarchs are Yasir Hamoudi, a construction contractor who originally fronted the money to establish the mosque under the pretense that he was renting office space for his business, and Baber Siddiqui, a college economics professor who served as the mosque's temporary imam until Amaar was hired.
The town of Mercy is governed by Mayor Ann Popowicz. Sarah Hamoudi, Yasir's wife, works as a public relations officer in Popowicz's office.